"NFL Major Events," are split primarily between Dallas, Arlington, and Ft. Worth, and while Dallas itself will be the Super Bowl party center, the happenings are so spread between cities that the overall economic impact (commonly said to be $300 million) of the contest will be dampened.
Still, a little benefit is better than none.
A More Transit Connected D-FW Metroplex
This blogger got his undergraduate degree in City Planning from The University of Texas At Arlington before heading to Cal-Berkeley for the Master of City Planning Program. What I know about what's called the Dallas - Ft. Worth Metroplex is that it's large and mostly car-oriented, but it's not LA. It's 15 miles between Dallas and Arlington and another 15 miles from Arlington to Ft. Worth. Those cities are served by the I-30, which is now called The Tom Landry Freeway. It's the central traffic spine of the Metroplex.
In the 80s, mass transit was a new concept to Texans, and DART was the subject of public meetings (some I attended) before it was formed in 1988. Rail travel was a dream then and the San Francisco Bay Area Rapid Transit (BART) System was a desired model. But now the Dallas Area Rapid Transit System connects North and South Dallas, and something called the Trinity Railway Express (TRE) connects Dallas, Irving, the DFW-Airport, and Ft-Worth.
The one problem is the TRE doesn't have an Arlington stop, and that's where the Super Bowl will be played. The D-FW Airport is 10 miles north of Arlington, and to this day, there's no major rail connector between it and Arlington.
Still, kudos are due for the planners for the "North Texas Super Bowl" for at least trying to form a mass-transit oriented experience in a metropolitan area known for its freeways. But as a massive Super Bowl Party-goer it's obvious that the best bet is to rent a car, and then get ready to pay through the nose for it and for gas because you're going to be driving everywhere.
For example the NFL Experience, the giant interactive NFL family-fun convention, commonly located next to the stadium, is 15 miles away from it in Dallas, at the Dallas Convention Center. The "Taste Of The NFL" where you can enjoy foods from top chefs in various NFL cities, is in Ft. Worth. The "Sports Career Expo," is in Richardson, Texas.
You get the idea.
All of this also means that you should have no problem getting a hotel room somewhere in the Metroplex. Heck, maybe you can land a sublet dorm room at UTA for cheap (just kidding). But the wide geographic spacing of Super Bowl events, great for spreading the event wealth, is going to make for a very confusing experience for Super Bowl, attendees, both veteran and rookie.
Stay tuned.