This quick blog post is written from Ad Tech 2011 San Francisco, where the focus is Digital Media...and people, and cocktails.
On Wednesday morning, Huffington Post Founder Arianna Huffington will grace the event and talk for the thousandth time about the AOL purchase of her giant blog and what it means for the digital marketing industry.
But today, people are drinking and talking.
About 400 people are massing on the third level of Moscone Center West for a large party sponsored by, well, just about every company involved with sponsoring AdTech.
What's of interest to this blogger are the various new platforms and apps for everything from sponsorship engagement to online marketing and advertising.
And the parties. The SF Chapter of the American Marketing Association's having on Tuesday evening, and there are more meetups I'm sure to hear about as the time progresses.
Stay tuned.