Nokia is unlikely to win him back anytime soon. "If I only have a phone that I want to buy a Nokia," said Iso-Markku, a 34-year-old employee at Oneworld Finland, a non-governmental organization. "I wanted something more like a small computer."
Iso-Markku's move shows how the Espoo-based Nokia, the world's largest manufacturer of mobile phones, and fighting program independently rich competitors like Apple that customers increasingly want their phone to capture all of the devices. With more and more of the industry's battles are fought on the content, Nokia's share of the $ 50 billion market for Smartphones, the industry's fastest-growing segment is declining.