The 12 channels with multiple voice feeds on Airtel digital TV are Cartoon Network, Pogo, Hungama, Disney XD, Disney Channel, Discovery, Fox History, What’s on Airtel-HELP Channel, Nick India, NGC Animal Planet and TLC. This makes Airtel digital TV the only DTH player in India to offer the largest number of channels with as many multiple regional language voice feeds, at no additional cost for its customers.
According to Mr. Sugato Banerji, Chief Marketing Officer, DTH Services Bharti Airtel said, “Content has always been central to Airtel digital TV’s endeavours. One of the key reasons for a growing proportion of our customers coming from outside the Top 300 towns is the preference and availability of regional content. With familiarity to more than one language being lesser outside these top 300 towns, availability of entertainment in a language of choice is a key customer need that is spurring the uptake of DTH as a category. Our consumer research has shown that content itself is the key driver of viewer choice.
Whether small or big town, the viewer is still keen to watch high quality relevant content available in niche genres like Kids, Lifestyle, Infotainment, which is why we have been focusing on getting the language feeds on these genres activated as soon as they are available.”